We help Chinese technology companies entering, establishing and scaling in Europe — humanoid robotics, AI, additive manufacturing.
The EU is the world's second-largest economy and one of its most demanding technology markets. Its industrial base is investing heavily in automation and productivity — and it pays a premium for solutions it trusts.
“One European market”
One entry plan, one distributor, one language, one launch. What works in Germany will work everywhere.
This assumption is the single most expensive mistake made in European market entry.
Different customer expectations, sales cultures and decision styles.
Distribution, integrators and procurement differ by country and sector.
Automotive in Germany, machinery in Italy, pharma in Switzerland, renewable energy in the Nordics.
EU rules plus national implementation, standards and certification bodies.
Media, politics and attitudes — including towards Chinese technology — vary widely.
Institutional and industrial buyers reward presence, references and patience.
You know where to play, in what sequence, and why — before committing capital.
Qualified conversations with real buyers, converted into pilots, orders and references.
The right distributors, integrators and alliances — validated, negotiated, managed.
A trusted European narrative that answers scrutiny before it becomes an obstacle.
A senior presence on the ground, so Europe is managed in Europe.
Curated visits and senior meetings that compress months of relationship-building.
Understand the market, competition, customer needs and constraints.
Select the right countries, segments, applications and entry sequence.
Define a compelling European value proposition and a trusted narrative.
Build relationships with customers, partners, channels and stakeholders.
Establish local capabilities, sharpen execution and expand across Europe.
Our current depth is greatest where Chinese technology leadership meets European industrial demand.
Global humanoid market forecast by 2035; Europe's installed automation base is the natural early adopter.
Global additive manufacturing in 2025, up 10.9% — with services growing fastest.
Europe's factories lead the world in robot density — industrial AI adoption shaped by the EU AI Act from 2026.
What you get with us that you do not get elsewhere.
The people you meet are the people who do the work. No junior teams, no hand-offs.
We stay for the negotiations, the launches and the difficult meetings.
Decades of operating experience in European industry, institutions and media.
Years living and working in China — fluent in its business culture, pace and decision logic.
Careers spent in industrial technology companies, not in generalist consulting.
Business development and strategic communications in one team — in Europe, trust sells.
Entrepreneur-owned, conflict-free, able to move at your speed.
We measure success in your European revenue and reputation, not in billable days.
Defined scope, defined deliverables, defined timeline.
Multi-phase partnership from validation through scaling.
Ongoing customer and partner acquisition with aligned incentives.
Senior counsel on call for decisions, positioning and issues.
Meridian as your senior presence and voice in Europe.
Senior business executive with more than 20 years in publicly listed multinationals, reporting to CEOs and boards at KION Group, LafargeHolcim, Tencent, GE and Siemens. Six years in Beijing as Head of Communications, Siemens China / Northeast Asia; led global M&A projects. Trusted adviser on reputation, M&A, crisis and market positioning across Europe, China and the United States. Former business journalist (WirtschaftsWoche, dpa).
More than 20 years of experience helping Chinese companies build business in EMEA, including Huawei, Alibaba and Tencent. Set up businesses from zero to market multiple times, with expertise in high-tech, internet and energy. Has helped more than 100 European enterprises scale in China through collaboration with Chinese partners — across retail, education, manufacturing and automotive.
Senior technology and digital business leader with nearly 20 years bridging Chinese innovation and global industry. Most recently Vice President at Siemens Digital Industries, responsible for top Chinese technology accounts and Siemens' digital enterprise and Xcelerator business in Asia Pacific. Engineer by training in automation and robotics. MBA, INSEAD; M.S., University at Buffalo; B.Eng., University of Science & Technology of China.
Full profile to follow.
Meridian works with ambitious Chinese technology companies to identify the right European opportunities, build trusted relationships and translate strategy into commercial progress.
A first conversation costs nothing and usually produces value immediately: a clear view of where you stand, and what we would examine first.